“I am committed to delivering good experiences.”: Ghazi Al Omar


By 2002, Ghazi Al Omar had two decades as an automotive executive under his belt. He’d held key roles at multiple Kuwaiti car dealers including General Motors and Suzuki, and had built robust relationships with thousands of leasing and rental clients.

Having mastered the art of customer service on behalf of his employers, he decided it was time to set off on his own. “I always took special care to meet with most of my clients, establishing personal relationships with them and making sure to meet their expectations and remain flexible in responding to their needs,” he says.

“I am committed to delivering great experiences.” These were precisely the skills Ghazi would need to build his own automotive company – by combining the traditional principles of customer service with modern innovations and digitalisation.

“I decided to take the opportunity to build something for my children as I watched them grow older. Family is of the utmost importance in my life and I wanted to create something with them and for them in the future” he says.

At the time, most Middle Eastern companies offering car leasing and transport services were confined to a single country. Ghazi saw a gap that could be filled by a regional player.


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